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Restaurant Marketing for Online Ordering

Customer SuccessCustomersSoftware Features for Online Food OrderingRestaurant Marketing for Online Ordering

A cautionary tale for restaurant owners: John DiLoreto explains all in this new video interview

Today we are sharing a new episode of the ‘Give an Ovation’ podcast and YouTube show in which John DiLoreto, President of Flipdish North America, tells a cautionary tale for anyone in the restaurant business today. In the year 2000, Toys "R" Us partnered with Amazon, and in doing so…
Christina Hamilton
October 13, 2020
Customer SuccessCustomersSoftware Features for Online Food OrderingRestaurant Marketing for Online Ordering

Conversion rate: What is it and why is it so important for your business?

Numbers play such a central role in digital commerce and marketing these days. Key data and metrics ultimately tell the truth about how online channels are performing.  Many restaurants and other hospitality businesses don’t take so much of a data-driven approach, as they probably don’t see themselves as e-commerce companies…
Conor Ward
October 5, 2020
Customer SuccessCustomersSoftware Features for Online Food OrderingRestaurant Marketing for Online Ordering

Stop losing online food orders at checkout – 5 conversion killers and how to avoid them

Imagine the following scenario at your dine-in restaurant, bar or café. A customer places their order at the counter, selecting several items from the menu and calling them out to a staff member. Then, suddenly, when it’s time to complete the transaction and pay, they just cancel the order completely,…
Conor Ward
September 21, 2020
Customer SuccessCustomersFlipdish NewsRestaurant Marketing for Online Ordering

6 ways to nail social media marketing for your restaurant or takeaway

Social media marketing can help you reach lots of your customers relatively easily. It’s also pretty inexpensive and can have an immediate impact when done well.  However, that doesn’t mean it’s easy. Many businesses spend lots of time and money on social media marketing without necessarily reaping the rewards.  It’s…
Christina Hamilton
September 16, 2020
CustomersSoftware Features for Online Food OrderingRestaurant Marketing for Online Ordering

Taking a mobile-first, customer-centric approach with restaurant apps

Smartphones play a very prominent, almost ever-present role in our daily lives. And the numbers back this up - mobile usage now makes up over half of web traffic worldwide.  In the second quarter of 2020, mobile devices (excluding tablets) generated 51.5% of global website traffic, and that figure has…
Conor Ward
July 29, 2020