October is a great time of year to engage and delight your customers with some delicious deals or spooky specials. Here are some of our top Halloween restaurant special ideas that you can use to help drive sales for your business this season.
1. Offer a ‘buy one, get one free’ deal
Many families and friends will be getting together with neighbours and loved ones this Halloween. Offering a ‘buy one, get one free’ deal is an easy way to entice people to order from your business and gives them more time to focus on having a fun time with the people they love, rather than spending time cooking for everyone. Choose some items that are easy for your kitchen to prepare, and promote a ‘buy one, get one free’ offer on social media, in your local newspaper, and anywhere your target audience will see it.
2. Run a social media costume competition
Your customers are going to put a lot of effort into their Halloween costumes this year, so why not reward their hard work? Run a social media campaign asking your customers to share pictures of their costumes in the post comments, and give a prize to whoever you think has the best costume. This is a great way to grow reach and engagement for you online.
3. Offer free delivery
A lot of your customers will be staying in to give out sweets to trick or treaters, or might just choose to spend the Halloween holiday relaxing at home. Offering free delivery allows your customers to make the easy decision to treat themselves and order your food for delivery, giving them extra time to perfect their costumes, and enjoy the holiday with their families.
4. Let kids eat for free
Many parents will be looking for fun ways to celebrate Halloween with their children, so consider offering a free kids meal for your customers. Dress up your restaurant with cobwebs and spooky centrepieces, and pair this with a fun Halloween-themed colouring activity for the kids, and young at heart.
5. Offer a free dessert to customers in costume
It’s always a good idea to reward your customers for their extra effort this Halloween. Make your venue the place to go by offering a free dessert to everyone who dines in a costume. Consider setting up a dedicated space in your reception area where your customers can take pictures and upload them to social media. Use some signs around this space to encourage customers to tag your business in the photos, and you’ll be guaranteed extra reach and engagement.