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Restaurant Marketing for Online Ordering

COVID-19Customer SuccessCustomersRestaurant Marketing for Online Ordering

McKinsey: Digital capability and online ordering critical for restaurants during coronavirus crisis

“A strong online ordering presence, digital loyalty programs, and robust customer relationship management (CRM) systems have been lifelines for restaurants during this crisis, as levels of digital engagement among consumers have soared.” - McKinsey The globally renowned management consulting firm McKinsey & Company has identified digital capability as a crucial…
Conor Ward
May 29, 2020
COVID-19CustomersFlipdish NewsRestaurant Marketing for Online Ordering

Sky News: Why restaurants should avoid food delivery marketplaces

In a recent interview with Sky News, Flipdish CEO and co-founder, Conor McCarthy, spoke about the dangers of restaurants listing their business on food delivery marketplaces. Not only do the marketplaces take sky-high commissions from restaurants, they also take their valuable customer data, putting at risk the relationship between the…
Ciaran Gallagher
May 21, 2020
COVID-19Customer SuccessFlipdish NewsRestaurant Marketing for Online Ordering

Survey reveals 70% of consumers want to order online direct from restaurants instead of marketplaces

Last year three of the largest food delivery marketplaces took an estimated £1 billion from UK restaurants, according to independent takeaway market analyst, Peter Backman. The estimate is based on UK 2019 revenues from the online marketplaces Just Eat, Deliveroo and Uber Eats. We wanted to find out exactly how…
Claire Sweeney
May 14, 2020