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Márketing Restaurante

COVID-19Customer SuccessCustomersMárketing Restaurante

McKinsey: Digital capability and online ordering critical for restaurants during coronavirus crisis

“A strong online ordering presence, digital loyalty programs, and robust customer relationship management (CRM) systems have been lifelines for restaurants during this crisis, as levels of digital engagement among consumers have soared.” - McKinsey The globally renowned management consulting firm McKinsey & Company has identified digital capability as a crucial…
Conor Ward
mayo 29, 2020
COVID-19Customer SuccessNoticias FlipdishMárketing Restaurante

Survey reveals 70% of consumers want to order online direct from restaurants instead of marketplaces

Last year three of the largest food delivery marketplaces took an estimated £1 billion from UK restaurants, according to independent takeaway market analyst, Peter Backman. The estimate is based on UK 2019 revenues from the online marketplaces Just Eat, Deliveroo and Uber Eats. We wanted to find out exactly how…
Claire Sweeney
mayo 14, 2020