Christmas is coming and here at Flipdish we want to share our Christmas promotion ideas to grow online orders for your food business this festive season. To celebrate the season of giving, our 12 Tips of Christmas will give you some creative ideas to help you to increase your online orders this Christmas and New Year.
It’s the time of year when people spend a lot of money on food, so take advantage and attract new and old customers to spend money online using our Christmas restaurant advertising tips.
12 Restaurant Tips of Christmas
1. Run a competition
Hold a contest for everyone who places an order through the app in December, rewarding them with a cool prize e.g. Christmas basket, or by creating and sending them a digital discount code. With Flipdish, you can see all your December orders in a Sales Report, filtered to December.
2. Reward your best customers
Spread the joy this Christmas by rewarding your best customers. In the Flipdish system, you can run a report to see your top users for the year and wow your top customers with a Christmas gift. You can text them or even send them a nice Christmas card, after all you do have their address! Gifts could include a voucher code, free meal or a gift voucher. You’ll be spreading the joy this Christmas, while creating some invaluable word of mouth marketing buzz!
3. Add a Christmas menu item
Create a unique Christmas dish that will even get your regulars to come to your restaurant more during the festive season. Announce these new limited editions on Facebook or Instagram, so your followers know to come in to try the new seasonal dishes.
4. Create an online Christmas offer
Create a special Christmas meal deal, for example a ‘Festive Feast’ available online only in December. Make the most of December trends, like post shopping munchies, tie in with local events or create group meals that can be shared between family and friends. Optimise your menu to attract Christmas orders.
5. Sell online gift cards
Create a new Christmas section in your menu and sell Christmas Gift Cards to celebrate the season of giving. Restaurant gift cards are one of the top category of gift cards that people purchase for holiday gifting.
6. Target your Christmas offers
Offer a Christmas basket online, for example, the perfect gift to your child’s teacher or your Secret Santa in work. Or create a meal deal targeted towards a specific time of the festive season, for example ‘Christmas Party Recovery Hero’.
7. Advertise that you cater for staff Christmas parties
Make the most of the festive cheer and offer lunch and evening group or catering menus, geared towards local offices, shops and group gatherings. Your customers can pre-order to have it ready and delivered at the time they need it.
8. Use Christmas images
Add some Christmas cheer to your menu with fun Christmas images, and update your food pictures to be relevant to this time of year, for example focus on warm, hearty dishes with rich colours.
9. Christmas themed social media content
Make it easy for shoppers to share your Christmas promotions. Make a fun Christmas video to promote your Christmas content and deals, that your customers will want to share their own social media.
10. Give thanks to your loyal customers
Promote your online loyalty program at a time when diners eat out a lot and why not reward them using automated Flipdish customer loyalty campaigns. Learn more about how to grow customer loyalty in your restaurant in our essential Customer Loyalty Playbook.
11. Send your customers a happy Christmas message
Stand out from the crowd by sending your customers a personal Christmas greeting. Push notifications are a quick, and no cost way of doing this for your mobile app users.
12. Think about the month after Christmas
Don’t let your business or your customers suffer from those post Christmas blues. January is a time of tight budgets, so create a good value January deal or share a discount code to encourage those orders to keep on coming.
Happy online ordering from the Flipdish team!
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