San Francisco-based Thai food chain Rooster & Rice has supercharged its digital sales since partnering with Flipdish in 2020. We’ve integrated our online ordering system on their website and set them up with a new customised Flipdish-powered app. They now have nine locations active with our system, generating impressive sales of US$30,000-$40,000 per month, and growing steadily.

Their Chief Financial Officer, Min Park, is certainly impressed with our system and the experience of working with our team. “We get that full-suite experience, so it takes effort off our operations. I really appreciate that about the whole working experience – I highly recommend it,” he said.

Flipdish Case Study Rooster and Rice

Fast-growing US chain Rooster & Rice scales

with Flipdish digital ordering

Rooster & Rice is one very exciting US-based Flipdish customer to come on board with us in 2020. It’s a rapidly growing and trendy fast-casual restaurant chain in the San Francisco Bay Area – the buzzing metropolis of northern California and truly one of the world’s biggest and most renowned cultural, culinary and tech hubs.

Founded by veteran restaurateur Bryan Lew and chef Thomas Charoen, Rooster & Rice specialises in Thai-style chicken and rice dishes. Their offering is very simple but effective, delighting customers with popular signature dishes.

Their brand is growing, with 10 outlets currently, and more on the way. They’re now bringing their operation and offering to the next level by rolling out digital ordering solutions, powered by Flipdish.

Rooster & Rice Chief Financial Officer, Min Park, is helping to drive the business forward.

“When we originally started, it was in San Francisco as a very local brand. We now have 10 outlets and we’re going to continue looking at more expansion opportunities throughout California and the rest of the US,” said Min.

About Rooster & Rice

Business type: Restaurant/Takeaway Chain

Location: San Francisco Bay Area, California, US

Current number of outlets: 10

Website: www.roosterandrice.com

Founders: Bryan Lew & Thomas Charoen

Cuisine type: Thai chicken & rice

Started with Flipdish: May 2020

Check out their full online menu here

Flipdish Case Study Rooster and Rice Flipdish Case Study Rooster and Rice

Strong sales results from the outset

Sales through their Flipdish-powered website and app have really taken off for Rooster & Rice, bringing in new customers and generating strong results from the outset.

“Flipdish has really helped us with encouraging customers to come to some of our newest stores. We’ve been doing about US$30,000-$40,000 of sales per month since using Flipdish and that number has steadily grown,” said Min.

That robust growth is borne out when you look at the figures in more detail. For example, the business saw a 20% increase in online orders via Flipdish in July compared to June.

They are also using Flipdish customer loyalty tools to their advantage through their app, helping to build up more and more regular purchasers.

“Part of the benefit of a customer having our app on their phone is that on their first order they get $5 off. Also, it has a loyalty program that’s built in where, if a customer buys 10 dishes, the 10th one is free,” explained Min.

“We’ve been doing about US$30,000-$40,000 of sales per month since using Flipdish”

Min Park
Rooster & Rice
Chief Financial Officer

Flipdish Case Study Rooster and Rice Flipdish Case Study Rooster and Rice

“Part of the benefit of a customer having our app on their phone is that on their first order they get $5 off”

Min Park
Rooster & Rice
Chief Financial Officer

A growing success story

Taking full advantage of Flipdish’s suite of website and app ordering, along with our marketing and customer loyalty features, it’s clear that Rooster & Rice is bringing their brand and business to the next level. Customers obviously appreciate both their food and the service they offer online.

They’re on track for further growth and success, within the state of California – and maybe even at a national level. So it’s very much a case of ‘watch this space’ in the months and years ahead!

Watch Min talk about Flipdish online ordering: