Quick answer
Flipdish grows direct orders. SumUp starts with payments.
Flipdish is built for restaurants and takeaways: POS, marketplace management, branded website and app, loyalty, SMS marketing, and an AI Phone Agent working from one customer record, supported by a Dublin and London team. SumUp is a great payments provider, best known for accessible card payments, with hospitality POS plans.
The verdict
Restaurant or takeaway? Choose Flipdish for more direct orders and repeat customers.
Restaurant POS, marketplace management, loyalty, and win-back offers run on one customer record, with retention SMS included in Web & App.
Get a demoSumUp fits if
You mainly want accessible card payments and a free or low-cost POS plan.
Compared using public information from Flipdish and SumUp, checked 28 October 2026. Sources and notes are below the table.
✓ available from the provider’s UK offer, including on a higher plan or as an optional add-on. ✕ confirmed not available or not included. “Not listed” means not found in the provider’s public materials, so not confirmed either way. SumUp advertises its Goodies loyalty app and promotion modules. A restaurant-branded ordering app and native SMS campaigns are not confirmed in its published materials. SumUp lists an Uber Eats integration; Deliveroo and Just Eat are not confirmed. Flipdish marketplace management requires a Flipdish POS subscription. Based on public information from Flipdish and SumUp (UK and Ireland), checked 28 October 2026. Features and availability vary by plan; confirm current terms with each provider. See Flipdish pricing or the complete platform.
Why Flipdish
Built for how UK & Irish restaurants actually grow
SumUp is a great payments provider. Flipdish is built for restaurants and takeaways: branded ordering, retention, and AI growth tools joined up in one system, with a Dublin and London team behind it.
Flipdish
The complete, connected growth platform
- A published, all-in-one platform: POS, marketplace management, branded website and app, payments, central menus and consolidated reporting, with loyalty and retention SMS included in Web & App.
- Branded web and app ordering connects loyalty, upsells, promotions and phone-to-online tools.
- Loyalty 360 ties every guest to one mobile number across web, app, kiosk and in store, so repeat visits are easy to win.
- The Flipdish AI Phone Agent answers every call automatically, takes orders and payments, so no order is ever missed.
- Flippy AI brings your key business information together, so you can ask questions, understand what is happening across your business and take action in one place.
- Optional AI Marketing, available as an add-on at additional cost, runs Google Ads and SMS campaigns that turn visibility into repeat orders.
- Guided onboarding, including menu migration and support, delivered by a Dublin & London-based Customer Success team who know UK & Irish hospitality.
- As the all-in-one AI platform for restaurants, Flipdish unifies ordering, operations and analytics in one connected system.
SumUp
Where SumUp fits
SumUp suits businesses that prioritise accessible payments and a choice of POS plans, from a free POS to POS Pro. For restaurants and takeaways that need branded ordering, retention, and AI growth tools working as one, Flipdish is the better fit.
POS and Restaurant operations
One platform, with growth built in
SumUp combines payments, restaurant POS plans, kitchen displays and kiosk connectivity, with loyalty through Goodies. Flipdish's edge is Loyalty 360: omnichannel loyalty built into the POS, with automated marketing that kicks in from the first order.
A 10.1-inch customer screen at the front of the POS lets guests type in their mobile number to create a profile on the spot, earn points or redeem them. That data feeds straight into web and app, powering win-back offers, AI upselling and customer feedback.
Optional add-ons include KDS, inventory, staff rota, food-safety tools and an AI Phone Agent that answers every call.
Built to win direct orders
Flipdish is built to drive direct orders, not just take them. Every customer is tied to one mobile number across your websites, mobile apps, kiosks and in-store loyalty, so you own the relationship and the data.
- Omnichannel loyalty: Loyalty 360 runs on one phone number across web, app, kiosk and in store. Not just an email list.
- Automatic win-back offers: we identify customers who have not ordered in a set number of days and send them an offer automatically to bring them back.
- AI upselling at checkout: the familiar marketplace "add this too" moment, with baskets up to 12% larger.
- Customer feedback app: see how guests rate you and nudge happy ones toward better Google reviews.
- Delivery partners, integrated: trusted fleets across the UK, so direct orders arrive end to end.
SumUp offers Goodeats ordering connected to POS Pro and menus, with table ordering supported. Flipdish makes direct ordering the whole point, with the tools to bring customers back.
What’s included
Compare what’s included, not just the starting price
Hardware, payments, add-ons and location count all change the total cost. Look at what each package actually includes.
Flipdish
Growth tools built in
One platform covers your POS, branded website and app, and payments. Loyalty and retention SMS come with Web & App. Add kiosks, KDS, the AI Phone Agent and AI Marketing only when you need them.
SumUp
Payments first,then add modules
SumUp charges by POS plan (Free £0, POS Plus £39/month excluding VAT), payments plan (pay-as-you-go 1.69%, or Payments Plus at £19/month with 0.99% on eligible domestic cards) and add-ons such as Goodeats ordering at 2.7% + 12p per order. These are different subscriptions, so compare your own total cost, not headline rates.
Which costs less? It depends on what you use. Count what each package includes: loyalty, SMS retention, a branded app, onboarding and support. Ask both vendors for a written quote covering your locations, hardware, payment volume and add-ons, then see the full Flipdish pricing.
Best fit
Who Flipdish is built for
Choose Flipdish when…
- •You want one connected system: POS, branded website, app, payments and AI Phone Agent, instead of stitching tools together.
- •Direct orders matter most, and you want website, app, loyalty and SMS working from one customer record.
- •You’re growing in the UK or Ireland and want a local team that understands the market.
- •You want every call answered and every phone order captured with the AI Phone Agent.
- •You’d rather have loyalty and retention SMS bundled than buy separate loyalty and marketing subscriptions.
SumUp might suit you if…
- •You want accessible card payments alongside a free or low-cost POS.
- •You want pay-as-you-go card payments and a choice of POS plans.
- •You want Goodies loyalty and Goodeats ordering from your payments provider.
For UK and Irish restaurants that want to win direct orders and keep customers coming back, Flipdish is the better choice.
Switching from SumUp?
We’ll help you move your menu and get live.
Guided onboarding from a Dublin and London Customer Success team includes menu migration and staff training.
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