Dark Kitchens / Virtual Restaurants
Dark Kitchens (or Virtual Restaurants) is a term even some veteran online food junkies may not be familiar with. Their defining feature is that unlike traditional restaurants, they possess no location open to the public, they instead rely on delivering their food to their customers. They operate their business entirely online, allowing for a full e-dining experience. These Kitchens do not welcome clients to come in for dining or collecting takeaway food, but instead operate on a “delivery only” system. Dark Kitchens’ ominous name stems from term “Dark Stores” pioneered by the likes of Amazon or ASOS, these smart kitchens allow for a rapid and inexpensive growth of a restaurant or takeaway without factoring in location costs.
Flipdish offers a fully integrated website and app for Dark Kitchens allowing customers to order through a dedicated online store or app. If you are a food truck or online business operating out of a Dark Kitchen, Flipdish can help you succeed. Fully automatic push notifications and regular incentives will remind your customers to order from your restaurant regularly. With dedicated marketing tools tailored for your online business, take back control of your online brand and generate your online following quickly and efficiently.
