How Wonderbird Co streamlined service and boosted sales with Flipdish

About Wonderbird Co

Wonderbird Co started with a eureka moment. Adam and his business partner both came from finance backgrounds, but they had always been foodies at heart. When they spotted a real gap in the fried chicken market, they went after it. The idea was simple: proper US-style buttermilk fried chicken, given a unique touch with a range of different flavours.

The product is built on doing things properly. Chicken delivered daily, nothing frozen and nothing processed, marinated in buttermilk and a mix of secret herbs and spices for 24 hours. The menu runs from Buffalo with blue cheese to Korean barbecue to Thai sweet chili. As Adam puts it, there is something for everyone, and that is something the team genuinely prides itself on.

But Wonderbird Co was never only about the food. The founders wanted to build a community around the brand, to connect with customers rather than just move product. That approach shows in the numbers, with high customer retention and loyal regulars who came in on day one and still come back multiple times a week.

The challenge

Building a brand around quality and community means the operation behind it has to keep pace, especially at busy times. Queues build, orders stack up, and the kitchen needs a clean flow of information to keep quality high. For a young business focused on connecting with customers and getting the food right, anything that slowed service down or pulled attention away from the product was a problem worth solving.

The solution

Wonderbird Co partnered with Flipdish to bring the whole ordering journey together. The POS is straightforward enough that staff pick it up almost immediately.

"With Flipdish, the point of sale is actually very simple to use. After 10 minutes, you're an expert. Orders come in, go straight into the kitchen."
Adam, co founder, Wonderbird Co

Those orders land on kitchen display systems, which has streamlined the flow from front of house to the pass and helped the team tremendously. The self-order kiosk has been just as impactful. During busy periods, customers who order at the kiosk often get their food before people still waiting in the queue to order at the till.

"The kiosk is amazing. We've had queues where eight people are waiting, and then you get the customer who comes in and work smart, not hard. Look at the kiosk, they go and place their order, and their food comes out before the guys who are waiting in the queue."
Adam, co-founder, Wonderbird Co

It has improved efficiency and given customers a clear, visual way to explore the menu, with photos, descriptions and just a few taps to order. The kiosk also does quiet work on the upsell. Customers who did not come in for a milkshake often add one once they see it on screen, which has helped grow order values without any pressure at the counter.

The results

The technology has let Wonderbird Co do more of what it set out to do: serve great food fast and focus on the customer. Service is quicker, the menu sells itself, and the team spends less time wrestling with process and more time on the things that matter.

For Adam, the real reward is more personal. Regulars come in so often he knows their order before they say a word.

"It's almost like telepathic communication. They'll come in and I recognize them. They don't even need to tell me the order. It's a really nice feeling because it's rewarding in a sense of what we're doing is working."
Adam, co-founder, Wonderbird Co

That is the community the founders set out to build, running on a platform that keeps the service behind it fast and simple.

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