How Brezzi's Wood Fired Pizza transformed their business with online ordering

Brezzi's Wood Fired Pizza has been making artisan pizza with proper Irish ingredients since 2012. Gubbeen salami, Irish buffalo mozzarella, wood fired the way it should be. When Flipdish came on board in 2016, the business shifted gear. Online ordering went from zero to around 90% of all orders, and Brezzi's hasn't looked back since.

How Brezzi's Wood Fired Pizza transformed their business with online ordering

  • Business type

    Pizzeria

  • Cuisine

    Italian

  • Famous for

    Wood fired pizza

  • Location

    Ireland

  • Founder

    Derek Bresnan

  • Outlets

    4

About Brezzi's

Brezzi's Wood Fired Pizza opened in 2012 with a straightforward belief that pizza is only as good as what goes into it. Gubbeen salami. Irish buffalo mozzarella. A wood fired oven doing what wood fired ovens are supposed to do. At a time when artisan pizza wasn't nearly as common in Ireland as it is today, that approach stood out. It still does.

More than a decade in, Brezzi's has built a loyal following on the back of that same commitment to quality. The menu hasn't drifted. The standards haven't slipped. And the business has grown steadily around both.

The challenge

Building a reputation on great food is one thing. Keeping up with how customers want to order it is another. As Brezzi's grew, it became clear that relying on phone orders alone wasn't going to cut it. Customers were moving online and expecting a quicker, easier way to get their order in. The team needed a solution that could handle that volume reliably, without adding a pile of extra work behind the counter.

The solution

Flipdish walked through the door in 2016 and has been there ever since. Brezzi's got set up with a branded app that gave customers a direct way to order, keeping the relationship between the restaurant and the customer where it belongs. No middlemen, no losing margin to aggregators.

But it wasn't just the technology. For Brezzi's, the support behind it made all the difference. After experiences with other companies where problems went unresolved, having a team that actually picked up, responded on WhatsApp, answered emails and got things sorted was something they hadn't taken for granted.

The results

What started as a new ordering channel gradually became the backbone of the business. Today around 90% of Brezzi's orders come in through Flipdish. That is not a small shift. That is a business that has fundamentally changed how it operates, and for the better.

"Flipdish walked in the door in 2016 and we've been with them ever since. Absolutely phenomenal. The app has been very successful. I'd say 90% of our orders, really. Flipdish has been our number one supporter for our business for the last number of years." - Derek

Online ordering didn't just add convenience for customers. For Brezzi's it transformed the whole business. That word gets overused, but here it fits.