The introduction of online ordering, powered by Flipdish, at The Paper Mill and The Craigie has been instrumental in their survival and growth during and beyond the COVID-19 crisis.
“We’ve been generating immediate and sustained revenue from this,” says Johnston.
Supported by good marketing and promotional efforts, the new Click & Collect service has been a hit with customers. On social media particularly, there’s been really strong engagement and a very positive response from the public.
“Customers have really bought into it and have been using it very easily. We’ve done some social media marketing to get the word out about it, so that has helped too. Momentum has built up fast with that and also through word of mouth,” he adds.
The outlook is now a lot brighter for their business. When lockdown measures eased, they were able to reopen their doors for dine-in customers, with all the necessary health and safety measures in place.
As part of their reopening strategy, the businesses introduced table ordering through the Flipdish system on a trial basis. In fact, sales were so strong that they had trouble keeping up with the demand and they plan to roll it out on a permanent basis soon.
They also plan to introduce a Flipdish-powered delivery service from both outlets in the near future.
As with most restaurant and hospitality businesses, 2020 has been challenging for The Paper Mill and The Craigie, but with support from Flipdish they are embracing digital solutions to steer them into the future.