Thai cuisine restaurant, KOBA, opened its doors in 2014, serving customers in the coastal suburb of Portmarnock in north Dublin, Ireland. Locals love their food so much that the business is planning to expand into more locations. The business has invested in a website and mobile app, using Flipdish technology, where customers can order directly from them. This gives them control of their brand and customer data. It also saves them a lot of money.

Flipdish Case Study DOUGH

KOBA grows orders and loyalty

with Flipdish digital ordering

KOBA is a successful and popular restaurant in the coastal village of Portmarnock, just a few miles north of Dublin city centre in Ireland.

They offer an extensive selection of delicious Thai dishes, including soups, noodles, curries, stir fries and seafood. They also have a strong emphasis on healthy options and use all Irish meat produce and fresh fish sourced locally.

KOBA describes its offering as ‘authentic delicious Thai food served up quickly and reasonably priced’, adding that it provides ‘a healthier, lower calorie alternative’.

“With established Thai chefs and friendly staff, we promise to make this a wonderful experience for our customers.”

“We are situated on the beautiful coast of Portmarnock. We don’t compromise on quality – all our chefs are from Thailand and we provide authentic, real Thai food,” says Operations Manager, Thomas Maneesh.

About KOBA Thai Cuisine

Business type: Restaurant

Location: Portmarnock, County Dublin, Ireland

Website: www.koba.ie

Cuisine type: Thai

Started with Flipdish: 2019

Check out their full online menu here

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“We have our own app, managed by Flipdish, and it has our branding, our logo and pictures. Customers can order their food through the app and collect it whenever it’s ready.”

“We have been using Flipdish for a year and a half now and we have a great result through it.”

“We have increased the sales through Flipdish”

Thomas Maneesh
KOBA Head of Operations

 

 

 

 

 

Easy-to-use digital ordering

The business is leveraging Flipdish online ordering to improve its customer service and efficiency as well as driving growth plans.

KOBA provides delivery and collection through its Flipdish-powered website and mobile app. Importantly for them, it’s all operated under their own distinctive brand.

“We decided to redo our website through Flipdish, so our customers can order directly online. We have our own app, managed by Flipdish, and it has our branding, our logo and pictures. Customers can order their food through the Flipdish app and collect it whenever it’s ready.”

And their customers have responded really well to these user-friendly digital ordering options, according to Thomas.

“I’ve gotten very good feedback from our customers – they are saying it’s very easy to use and very handy.”

Flipdish-POS integration solves problems, drives efficiency

The business had experienced problems with their previous tech solutions. With Flipdish, the business operations have  improved greatly.

“We used to have problems with orders coming into our POS (point of sale) system. Sometimes the order was missing, sometimes it was not coming on time. And then we started using Flipdish. We have been using Flipdish for a year and a half now and we have a great result through it,” he said.

KOBA integrated Flipdish digital ordering with its POS to achieve greater efficiency and convenience for the business and staff. And crucially, sales are up significantly too.

“We have our own POS and Flipdish is actually integrated in the POS, so orders are coming straight into the POS. I use the Flipdish portal on my phone as well and it’s very handy – you can check your transactions, you can check your orders and you can check your total sales. We have increased the sales through Flipdish.”

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Boosting sales with marketing campaigns

KOBA has also engaged the Flipdish Managed Marketing team to promote the business on social media and search engines through paid advertising campaigns.

“We use the Flipdish Managed Marketing team and they handle all our marketing. It’s very easy to interact with them – they are really helpful. We have a WhatsApp group for marketing needs, so if you need something related to marketing you just need to text them,” he said.

The service includes a number of digital marketing tactics – SEO, paid advertising campaigns and social media management – to attract new customers and grow sales.

“Flipdish is handling SEO and Google Ads marketing for us. It has really helped us to get new customers through Google online search. They are also handling social media – Facebook, Instagram and paid ads as well. They have always been helpful and have a good knowledge about current food marketing trends. I would highly recommend the Flipdish Managed Marketing team to grow your business.”

Customer loyalty features drive repeat orders

KOBA operates a Flipdish-powered customer loyalty program, incentivizing regular customers to keep ordering with free meal offers. It drives repeat orders, greater customer satisfaction and more revenue over time.

“We have a customer loyalty program through Flipdish – for any customers, if they order 12 meals, their 13th meal is absolutely free. Our customers are really happy about it. They keep coming back,” he said.

“I would highly recommend the Flipdish Managed Marketing team to grow your business.”

“We have a customer loyalty program through Flipdish – for any customers, if they order 12 meals, their 13th meal is absolutely free. Our customers are really happy about it. They keep coming back.”

Thomas Maneesh
KOBA Head of Operations

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“We have very good plans for the future. We are actually at an expansion stage and will be expanding to other areas very soon. And we’re looking forward to keeping going with Flipdish.”

Thomas Maneesh
KOBA, Operations Manager

Expanding into new locations

Thomas said the business has plans to expand in the very near future, and sees Flipdish playing a key role in this.

“We have very good plans for the future. We are actually at an expansion stage and will be expanding to other areas very soon. And we’re looking forward to keeping going with Flipdish,” he said.

The opportunity for expansion and growth is obvious – as KOBA has some crucial factors in its favour. Takeaway is of course on the rise generally, as consumer habits evolve to make it a priority. They also have a strong, attractive brand and a solid customer base already in place. On top of that are the mobile-first digital capabilities through Flipdish, allowing them to scale up their operation and reach a wider customer base.

KOBA is maximising the benefits of the Flipdish products and features.

With website and app ordering, marketing and customer loyalty tools, as well as a smooth POS integration, KOBA is taking the business to the next level.

Watch Thomas talk about how KOBA uses Flipdish online ordering solutions to grow sales:

He also explains how they leverage our marketing and loyalty tools to attract and retain customers: