Instagram Marketing for Small Restaurants: A Step-by-Step Guide

Instagram is a powerful platform for small restaurants like yours looking to showcase their offerings and connect with customers. Here are our top tips to help you get started on your Instagram journey, featuring our Flipdish customer Iro Sushi:

Arianna Colomb
Author Arianna Colomb
Person pointing at instagram on phone

Set up your Instagram business account

The first step is to create a dedicated business account for your restaurant on Instagram. Remember to complete your profile with a clear bio about who you are and what you do, your restaurant's logo, and a link to your online ordering website.

Instagram bio on phone

Define your brand aesthetic

Choose a consistent visual style and colour scheme for your posts: this helps to create a cohesive and recognizable look for your restaurant's Instagram feed.

Grid of images on instagram

Create a content calendar

Plan your content in advance to maintain a consistent posting schedule. Mix up your content with photos of your dishes, behind-the-scenes reels, customer reviews, and special promotions.

A calendar of content

Use high-quality images

Invest in good food photography to make your dishes look irresistible. Use natural lighting and different angles to showcase the best features of your food.

Eating sushi

Engage with Your Followers

Respond to comments and messages promptly to build a relationship with your audience. Encourage customers to tag your restaurant in their posts and share user-generated content on your profile. You can use social media not only as a helpful tool to answer your customers’ questions, but also to let your restaurant’s personality shine.

Comments on instagram post

Utilise Instagram stories and highlights

Share temporary content on your Stories, such as daily specials, behind-the-scenes glimpses, or customer shoutouts. Use Highlights to categorise and save important Stories for longer visibility.

Two phones showing stories

Leverage hashtags and geotags

Use relevant hashtags to increase the discoverability of your posts. Geotag your restaurant's location to appear in local searches, and use tags that specifically relate to your restaurant’s food type.

Picture of kiosk with comments

Run Instagram ads

Consider running targeted ads to reach a larger audience or promote specific offers. Use Instagram's ad manager to set your budget, target audience, and ad format.

Hand holding phone showing instagram infront of plant

Analyse and adjust

Regularly check your Instagram Insights to understand what's working and what's not. Use this data to refine your content strategy and improve your engagement.

An overview of statistics

Interested? Get in touch for a quote today

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