6 simple steps to setup a Facebook page for your restaurant

By septembre 24, 2018 Restaurant Marketing
So you want to setup a Facebook page for your restaurant. It can seem like an overwhelming task at first, but if you follow our simples step— you can have a Facebook page for your restaurant in minutes. Then you’re on your way to increasing your restaurant’s sales.

 

#1 Click on ‘Create a Page’

Open a new tab, and go to the Facebook for Business website. Go ahead and click on Create a Page.

Facebook business create a Facebook page button

#2 Enter your page information

Enter your business name into the page name section, and choose whatever category you think aligns best with your business. For example, if you are a pizza restaurant, then your category would be Restaurant.

Make sure you include your location in your business name. This is essential for helping people find you online. For example, if your restaurant is called « Bob’s Burgers » and you’re in Glasgow, it can be good to name your page as « Bob’s Burgers Glasgow ». This makes it clear where you are right away.

Describe your restaurant in the description box, and then click « Create Page ».

Creating a Facebook page entering your page information

#3 Add some imagery

You will now be prompted to add some images. This step is very important. Visual content is key for success on Facebook.

Use your logo as your profile picture, as it is the most prominently displayed image on your Facebook page. For your cover photo, you can use images of your product, or even use it to advertise your business information such as your opening hours and contact details. We would recommend uploading a cover photo with your latest offer, as it is a great way to attract customers and encourage them to order.

#4 Fill in your restaurant details

The more information you fill out, the better your page will be! We’ve got quite a bit of experience with restaurants, and we know that there is important information that your customers want to know. In your information section, make sure you have this information:

  • Your restaurant opening hours
  • Your menu
  • Your reviews
  • Your location for collection
  • Your delivery areas
  • Your website for online ordering

We can’t emphasize enough, how important it is to give a specific location for your business page. This will help boost your SEO and help you connect the right people to your food ordering system.

Updating your information on your Facebook page

#5 Start building your audience

Facebook has a tool to help you invite all of your friends to like and follow your new page. This is the beginning of your audience. Once you start posting content, competitions, and offers — your small audience will share it with their friends, and you’re on the way to building a Facebook community made of local and loyal customers.

Facebook page option to invite friends

​#6 Start Posting Regularly

Once you’ve built your Facebook page, you want to attract customers to order online. If customers find you, make sure you’re giving them a reason to order. While we’ve already covered the information that your customers want to know, very often they will scroll through your posts to get a feel for your food quality, and value. So make sure you’re posting regularly with:

  • Images of your food
  • Offers/Promos/Meal Deals
  • Your Latest Menu Items
  • Pictures of the staff that work there

Posting about these things will show your customers how good your food is, and give them a reason to order straight away — especially if you post regular offers.

You might not think so, but posting about the people that work there shows a personal side to your business, and makes your customers want to experience your restaurant.

Now what?

​Once you have your restaurant’s Facebook page set up, you will want to make the most of it. We have a blog post you will find very useful. It is totally dedicated to promoting your food ordering website and app on Facebook.

Flipdish Managed Marketing help thousands of restaurants to succeed on social media

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