Pizza Dog Grows Average Order Value by 20% with Flipdish
Pizza Dog, a restaurant chain in Ireland, struggled with digital marketing, app development, and profit loss to third-party aggregators. Partnering with Flipdish, they unified online ordering, boosted sales, gained full access to customer data, and facilitated franchise growth to four branches. Flipdish’s smart menu and upsell tools also helped increase their average order value by 20%, growing retained earnings and accelerating expansion.
"Flipdish is, overall, a value for money. They look after you as a business, they look after your profit. They will help you grow, and by your growth, they will also grow."
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Business type
Restaurant & Takeaway
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Location
Ireland
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Number of outlets
4
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Famous for
Artisan Pizza & Gourmet Hot Dogs
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Started with Flipdish
2020
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Founder & Managing Director
Sandeep Sood
When Sandeep Sood, Founder and Managing Director, embarked on the journey of creating Pizza Dog, a brand focused on artisan pizzas and gourmet hot dogs with unique toppings and flavors, he knew it was a totally new challenge.
His previous experience with online platforms and food delivery providers had highlighted a significant hurdle: the immense effort required to manage marketing, app development, and the substantial profits given away to third-party aggregators. He needed a partner that could simplify his online operations and truly invest in his brand's growth.
Aggregator Dependence Threatens Growth
Before Flipdish, Pizza Dog juggled running their own ordering platform—consuming precious time and demanding technical resources. Meanwhile, commissions from third-party delivery services ate into their profits.
Sandeep needed a way to streamline operations, own customer data, and build repeat business—all without surrendering control of the brand.
Flipdish Delivers: Simplicity, Profit, Growth
By switching entirely to Flipdish, Pizza Dog unified every aspect of their digital operations—ordering, marketing, data, and customer retention.
Here’s how Flipdish changed the game:
Simplified Online Ordering
All digital orders now run through Flipdish, eliminating tech burdens and hidden fees tied to fragmented systems.
More Sales, More Loyal Customers
Flipdish’s intuitive interface and data capture tools boosted sales and enabled direct customer outreach—fueling repeat business, the “bread and butter” of Pizza Dog’s success.
Franchise Growth Made Easy
With Flipdish as a foundation, Sandeep scaled Pizza Dog to four outlets and has a clear path for future franchise expansion.
Better Margins, Stronger Partnership
Unlike costly aggregators, Flipdish empowered Pizza Dog to retain more earnings and reinvest in growth. Sandeep calls it “value for money”—a true partnership, not just a vendor relationship.
The Results
Pizza DOG achieved a 20% increase in Average Order Value (AOV). This uplift was driven in part by Flipdish’s integrated ordering system, which enabled smarter upselling and more effective digital menu design. By influencing customer choices at key moments in the ordering journey, Flipdish helped Pizza DOG enhance the customer experience while encouraging larger, higher-value orders.
“It’s the central growth that I needed for my own business, and they helped me grow in that way.”
