While the brand has scaled, until recently the business had yet to fully leverage digital to its advantage. With the arrival of COVID-19 throughout Europe in early 2020, they were also forced to close their doors for dine-in due to the lockdown measures. So the case for introducing online ordering was compelling and urgent.
They needed a system capable of reflecting their brand image online, where customers could order conveniently and directly from cojean rather than on food delivery marketplaces, while feeling safe making online payments.
They were also determined to cut down waiting times across their locations and provide a superior customer experience. As a large restaurant chain, cojean needed a robust and reliable system with which they could streamline their operations across multiple locations as efficiently and securely as possible.
During the pandemic, cojean launched its very first online ordering system with Flipdish, rolling out both pick-up and delivery services.
The Flipdish ordering technology was embedded on the existing cojean website and CSS was used to provide another level of customisation.
There was a progressive introduction of the service during May and June. cojean customers can now order click & collect or delivery on their branded websites or Flipdish-powered mobile app, which is available on iOS and Android.