So you want to setup a Facebook page for your restaurant. It can seem difficult at first, but if you follow our 8 simples steps — you can have a Facebook page for your restaurant in minutes. Then you’re on your way to increasing your restaurant’s sales.
Read the step-by-step guide below.
How to setup a Facebook page for your restaurant
It’s so simple.
In order to carry out these steps, open this link in a new tab: https://www.facebook.com/business/learn/set-up-facebook-page
Have it open? Let’s get started.
#1 Click on ‘Create a Page’
To get started, you should see a page that looks like the screenshot below. Go ahead and click on Create a Page.
#2 Choose ‘Business or Brand’
You will be presented with options for your page, you should select ‘Business or Brand’ for your restaurant/food business as shown below.
#3 Fill in your business name & category
Make sure you include your location in your business name. This is essential for helping people find you online. For example, if your restaurant is called “Bob’s Burgers” and you’re in Glasgow, it can be good to name your page as “Bob’s Burgers Glasgow”. This makes it clear where you are right away.
Also, if your restaurant name is simple such as “Vincenzo’s” then it’s a good idea to make it clear that you’re a restaurant or takeaway. So consider calling your Facebook page “Vincenzo’s Takeaway Dublin”. The clearer you make it, the more interested your customers will be as soon as they see your name. It may not seem important, but it can make a big impact for SEO and your advertising campaigns.
#4 Fill in your restaurant details
The more information you fill out, the better your page will be! We’ve got quite a bit of experience with restaurants, and we know that there is important information that your customers want to know. In your information section, make sure you have this information:
- Your restaurant opening hours
- Your menu
- Your reviews
- Your location for collection
- Your delivery areas
- Your website for online ordering
We can’t emphasize enough, how important it is to give a specific location for your business page. This will help boost your SEO and help you connect the right people to your food ordering system.
#5 Add pictures: profile photo and cover photo
This step is very important. Visual content is key for success on Facebook 🙏
Adding a profile photo with your restaurant’s log, and a strong banner with your latest offer is a great way to attract customers and encourage them to order.
We do this for restaurants that sign up for our online ordering system. So you can get in touch with us today for help creating your Facebook banner photo if you don’t have one already.
#6 Edit your profile
Facebook will prompt you to fill in any missing sections. If you get a prompt, do what it asks. These tips are designed to help you build a bigger audience, and ultimately increase your sales.
See the screenshot below that shows what these tips look like, to help you add in the relevant details about your business, along with your photos.
#7 Start building your audience
Facebook has a tool to help you invite all of your friends to like and follow your new page. This is the beginning of your audience. Once you start posting content, competitions, and offers — your small audience will share it with their friends, and you’re on the way to building a Facebook community made of local and loyal customers.
#8 Start Posting Regularly
Once you’ve built your Facebook page, you want to attract customers to order online. If customers find you, make sure you’re giving them a reason to order. While we’ve already covered the information that your customers want to know, very often they will scroll through your posts to get a feel for your food quality, and value. So make sure you’re posting regularly with:
- Images of your food
- Offers/Promos/Meal Deals
- Your Latest Menu Items
- Pictures of the staff that work there
Posting about these things will show your customers how good your food is, and give them a reason to order straight away — especially if you post regular offers.
You might not think so, but posting about the people that work there shows a friendly side to your business, and makes your customers want to experience the friendly side of your restaurant.
Once you have your restaurant’s Facebook page set up, you will want to make the most of it. We have a blog post you will find very useful. It is totally dedicated to promoting your food ordering website and app on Facebook.
Do you have more questions?