The benefits of using Google My Business.
Google My Business (GMB) is an online tool created for businesses of all sizes to help them to manage how their business is viewed online. People searching for a product or service on google are usually very close to making a purchase. If you have a physical location and you want it to grow, then it is extremely important that you make it easy for people to find you online. Not only this but the information showing up for your business across the Google Search Network and on Google Maps needs to be accurate, up-to-date and optimised.
Nearly a third of mobile searches are related to location.
GMB is completely free to use, so there is no excuse not to try it! For a business to be eligible it must contain some sort of face-to-face interaction with customers within its business model. This means your restaurant or takeaway must have premises where customers can visit/collect from, or provide a delivery service directly to consumers instead.
How does Google My Business work?
Businesses must simply create a profile using their gmail account and verify the business’ existence by post, phone or email. If you previously used Google Places for Business or Google+ Pages Dashboard to manage your business information, your account should have automatically upgraded to GMB for your convenience. Google My Business is available as a free app to download on mobile and tablet devices, meaning details of your restaurant and takeaway can be managed with ease.
Basic information included on your profile is the business name and address, opening hours, contact details, delivery area, and business category. Additional buttons and links can be added to call or message you, visit your website or make a booking.
Add as much information and media as you want, including photos and videos of your favourite menu items. These will appear when consumers conduct local searches and may be the deciding factor in them choosing to order from your restaurant or takeaway!
Reasons to start using GMB:
#1 Gain Visibility
GMB works seamlessly with Google Ads and Google Maps, improving your business website SEO for keyword and location searches. If consumers search for a keyword associated with your restaurant – e.g. Spring rolls – they will be shown the distance to your premises on maps. This can be particularly useful for restaurants and takeaways seeking to excel among sellers of the same cuisine, e.g. Chinese, Mexican or Italian. If you already have an ordering website powered by Flipdish then your customers will be directed there by your GMB profile, helping increase your orders!
#2 Control your brand image
According to Google, businesses that add photos to their listings receive 42% more requests for driving directions on Google maps and 35% more clicks through to their websites than businesses that don’t. When uploading brand images for your cover photo and profile picture, ensure to be consistent in representation of your business. Consistency will make your business more recognisable and therefore, more memorable. Insights on your profile views, clicks, calls and reviews are also available on GMB.
#3 Location, location, location
You only need one GMB account for all verified locations operating under your business, however, you should ensure every address you enter is precise and accurate. 84% of consumers conduct local searches when searching for somewhere to eat. Google search results are tailored to particular geographic areas and help users to find the most suitable businesses near to them, e.g. café’s, restaurants or convenience stores. Update your information regularly and check it is appearing correctly. People can suggest edits at any time, so it is best to revise your profile as a routine practice.
#4 Free Promotion
Google My Business provides an accessible platform where business updates and offers can be posted directly to your profile for free. This is a form of free advertisement that can be used strategically to drive sales through your online ordering system. Reviews can be left on your GMB profile with ease, making it a wonderful place to interact with customers. Reviews are a crucial factor used by Google to determine your ranking on search results – more reviews means a greater chance of appearing first.
Take a look at some of our social media below!
If you wish to find out more about what Flipdish can do for you, click on the links below!
- How Reviews Affect Your Business
- Instagram Series: Maximise Growth on Instagram
- The Power of Promotional Discounts and Online Offers
Have questions for us? Contact our Customer Success Team on [email protected]