Learn How to Maximise Online Sales and Enhance Customer Experience:
Having your own website undoubtedly opens up your food business to more sales opportunities. With an online ordering platform provided by Flipdish, your website will already have excellent search engine optimization (SEO) so more of your customers will find you easily. If your objective is to further increase your online sales, you should consider the following tips to improve the experience for your customers.
#1 Provide Exclusive Offers
Customers love a bargain. However, diverting customers from third-party aggregators to your own website can sometimes be challenging. These websites use aggressive advertising and sponsored features to boost your competitors’ positioning on their page! Promote your online ordering platform by offering incentives to your customers.
Flipdish enables you to send your customers push notifications via text message about any offers you want to promote. As a result, your customers feel valued and will order from you again.
#2 Menu Design
Your menu should stand out to your customer. Refine and optimise the menu on your online ordering platform to showcase meal deals and best sellers. Your menu should also be visually appealing – add images of the food onto the menu as customers order with their eyes.
In addition, watch out for key food trends and modify your menu to make it exciting for customers. Flipdish can update any menu changes that you wish to add or remove to boost online sales.
You could also add exclusive meal options to your menu to further entice your customers to order directly from you.
#3 Packaging and Driver Integration
The operations of online ordering outside the kitchen must be efficient. You want to avoid any issues with packaging or the delivery of food for your customer. In order to do so, your packaging must deliver on quality and temperature control. Packaging should also be distinctive and represent the brand.
In addition, you should inform your customers of an estimated time of arrival or collection for their food. Flipdish enables you to set up a delivery driver integration system to enhance this feature. Customers like to know how long they will be waiting for and excellent customer service is a crucial ingredient to boost sales.
#4 Promote your Online Business to In-House Customers
It goes without saying that you should be promoting your online ordering platform to customers. Tell your staff to inform your customers of your website and app. Also, attract the attention of your customer by printing flyers to hand out and to attach to takeaway orders. Likewise, shopfront signs and in-door posters are effective too.
Another possibility is to offer in-store customers an online discount code with their bill to build customer loyalty.
#5 Link all Social Media Channels to your Online Menu
Your target customer most likely scrolls through social media in their spare time. Build the gap between your website and your social media channels by embedding a link to your online menu. Thus, providing a direct pathway link between your website and your customers, without any distractions.
#6 Avoid the Bottleneck of In-House Seating
It is worth highlighting this to food business owners, but it does not apply to all. One way to increase revenue is to avoid the bottleneck of queues, in-house seating and turning tables for new customers. Thus, creating a more cost-efficient business and converting your customers online. Also known as “dark kitchens”, takeaways without table setting is a trend on the rise. Alternatively, you could limit in-house seating to optimise space and prioritise your online customer orders.
#7 One Click Option
Online ordering should be fast and convenient. Customers can store their details and favourite orders onto your website and app. Time is money and simplifying the process benefits your customer. This one-click step adds value by instantly improving the customer’s interaction with your business.
#8 Paid Advertisements
Mixing online with offline marketing is key to building your food business. In this case, online marketing tools such as Google Ads can successfully target your customers online and inexpensively. Google Ads highly influences consumer choice and uses location targeting which is very useful for takeaways and food businesses.
As the example shows, Bombay Pantry uses Google Ads which gives them precedence on the Google results page. Here, Bombay Pantry is positioned above the Uber Eats website advert, thus increasing the chances that your customer will order from you.
#9 Google Maps
One of the most trending searches for online ordering is “food delivery near me”. You should always claim your food business on Google to direct customers to your website. The location of your business will influence your customers preference, due to delivery zones and convenience. You want your website to feature in the top results of the search engine to drive online sales. It also adds a visual element to the search page which is appealing to customers.
#10 Customer Feedback Forms
With the new data protection laws in place, a challenge you face as a business owner is extracting the contact details of your customers. A multi-faceted solution to this challenge is to feedback forms for your food business, both in-store and online. Not only do you get free feedback, you ask your customer for permission to acquire their contact details for promotional material. Thus simultaneously boosting interaction between your business and your customer; and promoting your online ordering platform.
Learn about more ways on how Flipdish can advise on how to improve your online ordering system: